Well, I’m generally not stoked on advertising, but when it’s done right — i.e creatively — it can be as impactful, meaningful and memorable as any piece of art, film or music. Maybe it’s the business I’m in, but I’ve always enjoyed a crafty, artful ad campaign, regardless of how it’s affected my purchasing decision (whether I know it or not…which is, I guess, the point of good advertising: that the good idea I had really wasn’t mine, rather it was planted there by someone who used art and design, mixed with a little bit of psychology, to make me think it was my idea).
Which is why I’m really stoked on the new Doug Pray film Art & Copy. Pray is the man behind two of my favorite music documentaries, Hype! and Scratch, both stellar works well worth the space in your Netflix queue. Art & Copy looks like it’s going to be no less great, perhaps even moreso. Peep game…