In 1999, DJ Shadow and Cut Chemist, two of the nerdiest record nerds in the record nerd game, put out Brain Freeze, a mix of strictly 45 RPM records, which quickly became a benchmark among boutique mix albums. That release was followed up in 2001 by Product Placement. The two are back with a third in the series, The Hard Sell. Here’s a stream of the A-Side…
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They just posted a cheesy “Intro” clip to YouTube, but they’ve obviously been working on this for a minute, as evidenced by the clip of them doing it live back in January….